Privacy Policy

Introduction

Passion Anthem Sdn Bhd ("Passion Anthem", "we", "our" or "us") respects your privacy and is committed to protecting your Personal Data in accordance with the Personal Data Protection Act 2010 ("PDPA") and all applicable laws and regulations in Malaysia.

This Privacy Policy explains how we collect, use, disclose, store and protect your Personal Data when you visit our website, contact us, purchase our products or services, or otherwise interact with us.

By accessing or using our website, products or services, or by providing your Personal Data to us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use and disclosure of your Personal Data as described herein, where consent is required under applicable law.

Scope

This Privacy Policy applies to all visitors, customers, suppliers, business partners and other individuals whose Personal Data is processed by Passion Anthem through our website, digital platforms, products, services and business operations.

This Privacy Policy should be read together with any additional privacy notices, terms and conditions or agreements that may apply to specific products, services or business relationships.

Personal Data We Collect

The types of Personal Data that we may collect depend on the nature of your interaction with us and may include, but are not limited to:

- Full name
- Company or organisation name
- Job title
- Email address
- Telephone or mobile number
- Postal or business address
- Billing and delivery address
- Payment and transaction information
- Order and purchase history
- Customer support enquiries and correspondence
- Information you submit through contact forms, registrations or surveys
- Technical information such as IP address, browser type, operating system, device information and website usage data
- Any other Personal Data that you voluntarily provide to us.

Where required for certain products or services, we may also collect additional information necessary to fulfil our contractual or legal obligations.

How We Collect Your Personal Data

We may collect your Personal Data in various ways, including when you:

- visit or browse our website;
- submit an enquiry or contact us;
- request a quotation;
- purchase or use our products or services;
- create an account or register for our services;
- subscribe to newsletters or marketing communications;
- participate in promotions, events or surveys;
- communicate with us via email, telephone, messaging platforms or social media;
- interact with our advertisements or digital content; or
- provide information to us through our authorised business partners or service providers.

We may also receive Personal Data from publicly available sources or third parties where permitted by law.

How We Use Your Personal Data

We use your Personal Data only for legitimate business purposes, including to:

- provide our products and services;
- process orders, payments and transactions;
- deliver requested information or services;
- manage customer accounts and relationships;
- respond to enquiries, feedback or complaints;
- provide customer support;
- improve our products, services and website;
- personalise your experience with our services;
- conduct research, analytics and business improvement activities;
- send service-related notifications and important updates;
- send promotional or marketing communications where permitted by law or with your consent;
- detect, investigate and prevent fraud, unauthorised activities or security incidents;
- comply with legal, regulatory or contractual obligations; and
- exercise or defend our legal rights.

We will only process your Personal Data for purposes that are compatible with those described in this Privacy Policy or as otherwise permitted by applicable law.

Disclosure of Personal Data

We do not sell or rent your Personal Data.

Where necessary, we may disclose your Personal Data to:

- our employees who require access to perform their duties;
- companies within our corporate group;
- authorised service providers, vendors and contractors;
- payment gateways, financial institutions and payment processors;
- logistics and delivery providers;
- cloud hosting and information technology service providers;
- professional advisers including auditors, accountants and legal advisers;
- government authorities, regulators or law enforcement agencies where required by law; and
- any other party where disclosure is authorised or required by applicable law.

All third parties are expected to process your Personal Data securely and only for authorised purposes.

International Transfer of Personal Data

Where necessary for our business operations, your Personal Data may be transferred to, stored or processed outside Malaysia.

Where such transfers occur, we will take reasonable steps to ensure that appropriate safeguards are in place and that your Personal Data continues to receive a level of protection consistent with the requirements of the PDPA.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve functionality, analyse website traffic, remember user preferences and enhance your browsing experience.

Cookies may collect information such as your IP address, browser type, pages visited, session duration and device information.

Most web browsers allow you to manage or disable cookies through your browser settings. Disabling cookies may affect certain features or functionality of our website.

Data Security

We implement reasonable administrative, organisational and technical security measures to protect your Personal Data against unauthorised access, disclosure, alteration, loss, misuse or destruction.

These measures may include encryption, access controls, secure servers, firewalls, system monitoring and other appropriate security practices.

While we strive to protect your Personal Data, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

If we become aware of a data security incident affecting your Personal Data, we will take appropriate action in accordance with applicable legal requirements.

Data Retention

We retain Personal Data only for as long as necessary to fulfil the purposes described in this Privacy Policy, to comply with legal or regulatory obligations, resolve disputes or enforce our agreements.

When Personal Data is no longer required, we will securely delete, destroy, anonymise or otherwise dispose of it in accordance with our internal policies and applicable laws.

Your Rights

Subject to the PDPA and applicable laws, you may have the right to:

- request access to your Personal Data;
- request correction of inaccurate or incomplete Personal Data;
- withdraw your consent where processing is based on consent;
- request to limit or object to certain processing activities where permitted by law; and
- make enquiries or complaints regarding our processing of your Personal Data.

To exercise any of these rights, please contact us using the details provided below.

Please note that withdrawing your consent or restricting certain processing activities may affect our ability to provide some products or services.

Marketing Communications

Where permitted by law, we may send you updates, newsletters, promotions or information about our products and services.

You may opt out of receiving marketing communications at any time by following the unsubscribe instructions included in our emails or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still send you important administrative or service-related communications.

Third-Party Websites

Our website may contain links to third-party websites or services that are not operated by Passion Anthem.

We are not responsible for the privacy practices, security or content of third-party websites. We encourage you to review the privacy policies of any external websites that you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements or operational needs.

Any updated version will be published on our website and will take effect from the date of publication unless otherwise stated.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your Personal Data.

Contact Us

If you have any questions, requests, concerns or complaints regarding this Privacy Policy or our handling of your Personal Data, please contact us:

Passion Anthem Sdn Bhd
Email: general[at]passionanthem.com
Phone: +6016.207.0383